Michelin - The Brusher

Le contexte

Both images and the off camera narrative invite the viewer to see beyond the screen. To highlight the unique expertise of the brushers, their engagement in the service of tyre making industry and security of those who transport them.

La demande client

To showcase this essential job performed under difficult conditions, the film takes courage from elite troop’s recruitment media advertising codes.

Notre proposition

An extremely well received work, lauded by the profession and very much in use to welcome and train new brushers.

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